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Portfolio
Welcome to my portfolio. Here you'll find a selection of my work.
Explore my projects to learn more about what I do.
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July 2021 - July 2022
Azka is a collections of a unique dessert in taste and presentation.
Role: The social media strategist.
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Social Media Strategy:
- Target Audience.
- Objectives.
- Platforms.
- Social Media Theme.
- Content Plan (Tone of voice & pillars).
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Performance:
- Increasing followers from 50 followers to 5000.
- Increasing the number of orders from 10 orders per day to 200/300 orders per day.
April 2020 - February 2021
Closet World is a furniture store that provides a customized storage.
Role: The main person in charge.
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Social Media Strategy:
- Target Audience.
- Objectives.
- Platforms.
- Social Media Theme.
- Content Plan (Tone of voice & pillars).
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Performance:
- Followers increased from 43K to 59K in one year.
- Enhanced the customer journey.
- In 2020, sales increased 50% since 2015.
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May 2021 - June 2021
Safa Choices is an Instagram account that provides a collection of sweet and salty recommendations that help others to choose the most delicious options.
Role: The social media strategist.
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Social Media Strategy:
- Target Audience.
- Objectives.
- Platforms.
- Social Media Theme.
- Content Plan (Tone of voice & pillars).
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Performance:
- Followers Increased from Zero to 356.
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July 2020 - November 2020
Nugttah is a pickup and loyalty program app.
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Role: The main person in charge.
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Social Media Strategy:
- Target Audience.
- Objectives.
- Platforms.
- Social Media Theme.
- Content Plan (Tone of voice & pillars).
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Performance:
- Raising the awareness phase by creating branded hashtags, conduct a social media campaign, share a stories, and etc..
- Increase the engagement on Instagram account by partners participation.
- Increased the followers gradually.
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May 2021
Alraedah is the pioneer of bespoke solutions for small and medium sized enterprises.
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Role: The main person in charge.
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Email Marketing:
Worked on the customer experience and behavior for “Alraedah Co” email marketing, that targeted B2B business owners who needs to finance his/him project, to help them to start their projects.
I focused on highlighting:
- The actions button.
- Create an icons for the categories.
- Enhance the content.
to have 100 beneficiary by 3 months.
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October 2020
Nugttah is a pickup and loyalty program app.
Role: The main person in charge.
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Motion Graphic Script:
1) Writing the Scenario
2) Writing the Storyboard
3) Posted on Instagram.
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Digital Marketing Nanodegree
Facebook Campaign Project
August 2021
Udacity & Misk Foundation
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Through this project, the advertisement was selected and the campaign was evaluated, and we do A/B test plans were developed to obtain the best results by knowing cost per result, Link clicks, leads, Budget, & campaign period.
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Search Engine Optimization (SEO) Project
September 2021
Udacity & Misk Foundation
Through this project, SEO is performed because a website will receive more visitors from a search engine when websites rank higher on the search engine results page (SERP).
Worked on:
On Site
- Keywords.
- Blog Summary.
- Metadata.
- Alt-tag
Off Site
- Backlink Audit.
- Link Building.
Performance test
- Page Index, page speed, & mobile- friendly evaluation.
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